Rogue One: A Star Wars Story

Michael was instrumental in driving awareness for the release of Rogue One: A Star Wars Story. He meticulously crafted a media moment that not only generated massive social media engagement but also created a buzz that lasted long after the event.

Michael's efforts included collaborating closely with the film's talented cast and crew to convert Spaceship Earth at EPCOT into the menacing Death Star. The highlight of the event was the simulation of the Death Star's primary weapon firing, which created a breathtaking spectacle that left a lasting impression on all the attendees.

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