Michael Roddy is proficient in cultivating emotional resonance with core brands through strategic engagement and curated experiences. His ability to craft the perfect blend of emotions, authenticity, and engagement creates a powerful connection that resonates deeply with the audience. Michael's approach is characterized by meticulous attention to detail, a deep understanding of his audience, and a commitment to excellence. In summary, Michael's skills in building connections between core brands and emotions and experiences make him an outstanding professional in his field.
“Michael successfully brought the SAW brand to life. I genuinely felt as though I was in the films while walking through his maze.”
Jacqueline Ghaemmaghami - Manager Promotions and Licensing, Lionsgate
"When most people think of the creative process, it can conjure a presumption of the artist going off, creating where and when they can, and coming back with something that tells a personal story, reflects current events, or is an experimentation. While some of that may be incorporated into Michael’s projects, what made him a fantastic to work with was that he also kept in mind the strategy – the goal to get guests to come out to see, hear, feel, sing along, clap and cheer. That may seem like an ugly marketing term for an artist. But he brought funny, inspiring, stunning and memorable shows to life."
Victoria Lim - Vice President, Strategies360, Former Managing Editor, Walt Disney World Public Relations & Editorial Content
"My experiences working with Michael lead me to believe that he will be a success at any venture he chooses to associate with. He is an asset to any team and comes with the highest of recommendations."
Olivia Durant - Producer, The Gift (Interactive Horror Experience)
Director, Writer, Creator and Sorceror J. Michael Roddy blazed the trail and helped so many of us by creating and inviting us to take part in much of the world's best themed entertainment using the most iconic Brands and IP in the world! Hold on to your laser swords, super suits and ghost blasters as I'm sure we ain't seen nothing yet!
Terrone Carpenter - Show Director / Creative Director / Imagineer at The Walt Disney Company
