Having a deep understanding and passion for the Star Wars universe, Michael meticulously crafted a range of experiences in collaboration with the teams at Disney Imagineering, Disney Consumer Products, and Lucasfilm. These experiences were carefully curated to offer fans an immersive and authentic experience that stayed true to the brand's multi-million dollar franchise.

Michael's expertise spanned across various aspects of experience design, including developing marquee events, exhibits, and convention appearances. He was also responsible for creating engaging social media content and video production that captured the essence of the Star Wars universe. Throughout all these undertakings, Michael remained faithful to the multi-million dollar Star Wars brand; his unwavering attention to detail and consistency ensured that all the experiences he developed were of the highest quality, ensuring a consistent and authentic experience for Star Wars fans worldwide.